1. Overall experience in IT industry 10+ years. 5years in Data Architect Must have: Media Agency data, Marketing effectiveness, Media Planning, Marketing Mix Modelling 2. Collaborate with Business Leads, Business Owners, Innovation Leads, Product Managers, Data Scientists to evaluate the data needs for any new idea or data product and provide recommendations on right source to meet the data needs. 3. Responsible for developing the enterprise data model, comprised of a subject area model (SAM), enterprise conceptual data model (ECDM), enterprise logical data model (ELDM) and physical data models (PDM). 4. Align data flows to business capabilities and processes, highlighting potential improvements and benefits/value creation. 5. Collaborate with Platform Architects, Tech Solution Architects and Enterprise Architects to ensure the enterprise view of data is represented accurately with an application or solution scope and participate in architecture forums and review boards. 6. Support the definition and design governance of foundational data layer and curated data assets. 7. Broader understanding of a CPG or Consumer healthcare industry and functional understanding of data from one or more business functions. 8. Strong demonstrable experience in data design and modelling from conceptual, logical to physical data models and proficiency is using one or more modelling tools 9. TOGAF, Azure fundamentals and azure solution architecture beneficial but not mandatory 10.